This Skincare Brand’s Secret Ingredient is Plums

Le Prunier founders Allison Taylor, Jacqueline Taylor and Elaine Taylor (photo by Heidi Edwards)

When model Chrissy Teigen shared a “little secret” about one of her go-to skin care products on Instagram last year, within hours, the “magic” and still somewhat under-the-radar facial oil by Le Prunier sold out overnight. It also racked up a wait list in the tens of thousands. 

“I thought Shopify was broken, so I called Allison and said, What’s going on,” says Marin resident Jacqueline of the unexpected moment during the pandemic that catapulted their indie brand into the big time. “Being spotlighted like that was incredible –– we had a waitlist of 25,000 literally overnight –– but being a mom-and-pop operation, we knew we also faced a large task ahead to catch up,” adds Allison.

Made using a single ingredient from the family farm (the world’s largest grower of organic plums), the “from seed to serum” multipurpose oil is rich in antioxidants, polyphenols and fatty acids that seem to work miracles when it comes to evening out complexions and preventing the signs of aging. 

“Another wonderful aspect of Le Prunier is that it’s non-comedogenic and hypoallergenic, so terrific for sensitive skin,” says Jacqueline. “I suffer from hormonal acne, and it’s always been a challenge to find products that don’t contain essential oils or fragrances, which can cause irritation. Le Prunier is powerful yet gentle and leaves my skin glowing.”

Plum oil might be a relative newcomer to the beauty market stateside, but it’s one of the best-kept skin care secrets among women across Asia. The sisters first learned about the “power of plum” after joining their father on business trips to Japan and Korea and later combining their career expertise in pre-med biopsychology, marketing and business to soft-launch Le Prunier in 2017. It quickly caught the attention of Neiman Marcus at the Indie Beauty Expo in New York and was stocked in Neiman Marcus stores within the following year.

Le Prunier
Photo by Heidi Edwards