#ShopSanAnselmo This Fall – and Every Season


The San Anselmo Avenue merchant community is unique, exuding neighborly love through the good times and bad. And this fall is definitely going to be a good time for the area because all of the fashion boutiques will roll out their latest offerings and creations. Every Friday and Saturday evening until the end of the month the main corridor will host a concert series with “On the Avenue” pedestrian-only access. Go with friends and support your local businesses! Nothing’s better than a full heart and a full shopping bag, especially when you know you are keeping it local. 

Belinda Wickwire Jewelry
www.belindawickwirejewelry.com, 526 San Anselmo Avenue
Jewels and parties and discounts, oh my. We love Belinda Wickwire year-round — she gives new sparkle to antique heirlooms. However, we’re getting extra excited for September 18 when, from noon to 7 p.m., BWJ will be celebrating one year on the Avenue. Check out her super stackable band rings and other one-of-a-kind pieces before they sell out. 

www.blancboutique.com, 514 San Anselmo Avenue
Between the warm staff and cutting-edge women’s fashion items, sourced from California to Europe to Japan, Blanc makes it hard to leave without adding something (or 10 things) to your wish list. Whether you’re looking for a new bag, hat, dress, jacket, jeans, shoes or shapewear, Blanc has it all.

www.collageboutique.weebly.com, 380 San Anselmo Avenue
Calling all boss ladies! With unique and high-quality clothing from across the European continent, Colláge has what you need to update your sophisticated, casual wardrobe. You can never have too many neutral colors or pieces of statement jewelry, after all, especially not when longtime personal stylist Ottilia Treadwell says so. 

Fig Garden
www.lesley-madison.squarespace.com, 421 San Anselmo Avenue 
While it’s primarily a gift shop with curios and cards for every occasion, Fig Garden’s collection of women’s clothing is just as diverse and thoughtful — from handbags to shoes, and brands like Smateria and The Landmark Project. When you visit the Avenue this fall, be sure to stop into this centrally located and lively store. 

www.shopkismet.net, 601 San Anselmo Avenue
Fall is here, and Kismet is ready to rumble — with exciting new lines from Nation and Ulla Johnson and fully shoppable web and Instagram pages. Or, better yet, visit the boutique in person for the team’s superior styling advice. Don’t be surprised if you come home with one of everything, dressy and casual; you can’t argue with fate. 

Lea Couture
www.leacouture.com, 237 San Anselmo Avenue
Lea Ditson has been designing women’s clothing for more than 20 years — and the brand is stocked at upscale retailers, like Bergdorf Goodman, nationwide. Using colorful silks, laces and other fabrics from around the world, Ditson is unmatched in her ability to reveal each client’s unique feminine beauty in her wardrobe. 

www.longwaycalifornia.com, 641 San Anselmo Avenue
Shopping just got more addictive for all ages and genders. This flagship store is not only home to the Longway clothing brand and other makers who believe in slow, ethical and sustainable production; it’s a cozy coffee shop as well. Grab a bite, add a new basic to your closet and keep an eye out for the brand’s first-ever men’s line coming soon.

Kismet storefront
Kismet boutique (photo by Taylor Leslie)

Madge & Me Hats
www.madgeandme.com, 506 San Anselmo Avenue
Named after her beloved furry sidekick Madge, Laurie Berliner’s shop offers service that is as dependable and adventurous as human’s best friend. One of her hats, a wide-brim wheat-straw boater, will even be featured at Palma de Mallorca Hat Week this month. 

Mar-Chet Jewelers
www.mar-chet-jewelers.gaaq.net, 326 San Anselmo Avenue 
What would a full-service jewelry shop be without a resident jewel dog? At Mar-Chet Jewelers, you’ll never have to find out. Beyond the resident furry friend, Mar-Chet has a beautiful selection of classic pieces and prides itself on its custom and bridal work. With 17 years on the Avenue, they certainly know what they’re doing. 

Reflections Fine Jewelry
www.reflections-fine-jewelry.com, 425 San Anselmo Avenue 
No one knows gemstones or San Anselmo Avenue like the Randall family, who having entered the turquoise business in 1973 and then opened a colorful Marin shop in 1987. Each piece, from sterling silver to 22-karat gold, is designed in-store and created locally. No matter the piece, Reflections will undoubtedly have it, make it or repair it. 

Sage & Stone Wellness Collective & Shop
www.sageandstonemarin.com, 570 San Anselmo Avenue
What at first may seem like an ordinary gift shop is actually full of magic and mindfulness. With tarot readings, meditation classes, events and pop-ups from local artisans, Sage & Stone offers everything wonderful you didn’t know you needed — not to mention the stylish, feel-good women’s clothing and handbags it also carries. 

San Anselmo Optix
www.saoptix.com, 611 San Anselmo Avenue 
With service by appointment only, San Anselmo Optix personalizes every part of the eye care and eyewear processes so that you find the perfect lenses, contacts and frames. The family-owned-and-operated office even launched a luxury glasses line exclusive to Marin recently, adding to their vast collection of global brands. 

Sax Consignment
www.sax.business.site, 629 San Anselmo Avenue 
Owned by two sisters who grew up in town and revamped a 30-plus-year-old store they loved as teens, Sax Consignment radiates San Anselmo spirit through and through. Always rotating its inventory to stay in touch with the latest looks, Sax is ready for fall with everything from top-of-the-line bags to everyday essentials. 

SeeSaw Children’s Consignment Shop
www.seesaw4kids.com, 722 San Anselmo Avenue 
With Halloween around the corner, look no further than SeeSaw Children’s Consignment Shop for your kids’ costume inspiration. Fall and winter consignments start this month, ensuring that you will find everything you need for a back-to-school wardrobe and more — from play clothes to sleepwear to upcycled toys. 

Toss Designs 
www.tossdesigns.com, 343 San Anselmo Avenue 
Now that fall is here, so is Toss Designs’ newest collection, complete with goods for women and the home that will add color to your life. With gorgeous sweaters and wraps, decorative trays to hang on the wall and distinctive handbags, Toss makes gift-giving easy and fun. 

Wink Optics San Anselmo
www.sunglasscity.com, 623 San Anselmo Avenue 
With 30 years of optical experience between owner Frank and optician Jenny, the pride and care that goes into fitting each customer with the perfect pair of glasses is clear to see. Most products are handcrafted by artisans in Japan, Italy, France and the U.S. — like the designer brand Jacques Marie Mage, which specializes in micro-production.