Innovative Match offers an always-available personal touch that strongly increases your chances of dating success.
How are you disrupting your industry and thinking outside the box?
I’ve always believed it’s important to keep my finger on the pulse of changes and trends in the dating industry, which is why I’m still here after more than 30 years in the business. Most recently, I’ve had to help my clients through dating during a pandemic. That meant creating strategies for my clients to meet new people and then keep the relationship they started going, all the while staying safe. It’s been a challenge, but, I’m happy to say, it’s come with its successes too. I have numerous clients in flourishing relationships and a few weddings on the calendar for 2021.
What separates you or your business from the pack?
I’m not a 9-to-5 dating expert because, guess what? Dating isn’t a 9-to-5 endeavor. I understand my clients may need me for last-minute advice, whether about what they’re wearing, how to say goodnight after a first date, or what to text after a date. Other times, my clients may need reassurance and a friendly ear. I’m here for them whenever they need me. I’m the office, and I’m always open.
What’s the most interesting new innovation you have come up with?
My dating profiles are not the typical ones you’d find online. I speak to my clients personally, in addition to them completing an in-depth profile assessment. They tell me their story, which I then fashion into a one-of-a-kind profile that reads like a story instead of a cliched personal ad. My profiles are as unique as the clients I write them for.